Toshiba: It is very important to open up new LED lighting market

With the large-scale electrical manufacturers successively launching products to the market, LED lighting has shown a general trend in Japan. In this field, Toshiba, an old manufacturer of lighting fixtures, is ambitious and strives to bring sales to 350 billion yen by 2015. A few days ago, the company's executive vice president, Muromachi, expressed his views on the future of Toshiba's lighting business.

    In terms of semiconductors, Toshiba ranks third in the world. To win in the LED lighting business, Toshiba said that the key to mastering is the leading edge of micro-technology and the scale of investment. Toshiba’s executive vice president, Muromachi, pointed out that LED lighting is a business that is far from the semiconductor. It is important to achieve differentiation through technology, but the use and market are also very important. Therefore, it is necessary to find suitable partners in areas where the company has not yet entered. Among them, Toshiba pays particular attention to the development of the European and Chinese markets and has been studying strategies for acquiring these markets. In terms of existing lighting equipment, extensive sales channels have been established before, which will also become Toshiba's advantage in the LED lighting business.

    LED lighting will become a very competitive product area. Korean manufacturers are quite active and the competition will be very cruel. The efforts in the past two or three years will determine the success or failure of the business. LED lighting has a long life, which is why it is difficult to turn over once the market is occupied by competitors. Toshiba said it will strive to establish its position as the first supplier in this field. To this end, we will invest 100 billion yen in operating resources by 2015. This amount is only a relatively small size compared to equipment investment in the semiconductor business. In addition, it may be necessary to start with human resources, such as research on how to transfer semiconductor technicians to growth areas such as LED lighting. In this field, we are new to the manufacturers, in a sense, can be lightly loaded. In the future, we will take advantage of this and compete with leading manufacturers.

    In order to popularize LED lighting, Toshiba believes that it is important to effectively promote the benefits of LED lighting to consumers. From now on, LED lighting will not be halved every year like NAND-type flash memory. Despite this, the energy-saving effect of LED lighting is still very large. For example, from the cost-effectiveness ratio, the energy-saving benefits of LED lighting may be better than solar cells.

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